If you’ve been following streetwear trends in recent years, you’ve likely heard the name “Supreme” about a thousand times over. Supreme clothing is a phenomenon among young adults and their favorite celebrities, but the brand has been around far longer than its fans may realize.
Supreme clothing was founded all the way back in 1994 by James Jebbia. Jebbia was inspired by the fashion of local skaters in his New York community. These skaters combined various clothing brands, styles, and colors to form unique outfits that represented their personalities. Doing so allowed the skaters to stand out from each other, and Jebbia wanted his clothing brand to allow for similar creativity.
Supreme clothing allows men and women wearers to craft unique streetwear outfits by combining Supreme with other streetwear brands, and ultimately being creative with their fashion choices. Additionally, Supreme clothing has an outstanding style of its own, so wearers can also craft memorable outfits from Supreme-branded t-shirts, hats, and sweatshirts exclusively. You can even rock some Supreme underwear and socks, if you want to match everything.
Who Buys Supreme Clothing?
Supreme clothing appeals primarily to young adults with an eye for “classically cool” streetwear. “Cool” in this instance, refers to the carefree attitude associated with skaters, the original inspiration for Supreme’s design aesthetic. “Classic” refers to the influence and iconography of Supreme’s streetwear. The brand has been around a while, and in that time it has become one of the most recognizable brands in fashion. Supreme may have been born out of the 90s, but it remains trendy today and it isn’t going away any time soon.
Young adults aren’t the only fans of Supreme clothing. Many celebrities, including musicians A$AP Rocky, Travis Scott, Justin Bieber, Jaden Smith, and Kanye West, and actors Cara Delevingne and Robert Pattinson, have been photographed wearing the brand in public. When young adults see their favorite celebrities or influences wearing Supreme clothing, they want to wear it too. It’s excellent advertising for Supreme, since their target audience is young adults who naturally keep up with celebrity/popular culture. That isn’t to say only young adults buy Supreme clothing.
People of all ages, genders, and experiences buy Supreme clothing for various reasons. Whether it's out of admiration for the brand or simply personal preference, people rush to buy Supreme year after year.
Why Buy Supreme Clothing?
The style, history, and quality of Supreme clothing are its most attractive characteristics. Let’s discuss why.
Supreme has an amazingly talented internal design team, but the most iconic styles of Supreme clothing have come from collaborations with acclaimed artists, photographers, and musicians who bring their own style into the Supreme design aesthetic. Supreme’s minimalist designs take on a new and evocative form when collaborators make their mark, and it leads to some of the most stylish and unique streetwear you can buy.
Everyone knows Supreme’s white on red italic logo, which can be found on nearly all of the brand’s streetwear. Not everyone knows its history. The logo was created by a friend of founder James Jebbia before the opening of the first Supreme store in New York (Jebbia’s hometown). Supreme’s logo, along with the style of Supreme clothing, represents New York street culture of the 90s, and when you wear the brand, you too are representing that rich history.
Quality seems to be the last thing on peoples’ minds when buying from Supreme. Perhaps this is because the materials Supreme uses - 100% cotton in shirts, for example - are fairly common and reliable. People expect Supreme clothing to be comfortable, and Supreme always delivers. It’s not very exciting, but the consensus that Supreme consistently makes the most comfortable streetwear remains true to this day.
Supreme Clothing Options
At The Upperroom Boutique, we offer a varied selection of Supreme t-shirts, hats, underwear and socks, and bags, including designs from special collaborations the brand did with famous artists.
Supreme’s t-shirts represent the brand’s aesthetic at its simplest. Small, stylized text and graphics are embroidered onto solid color tees. The simplicity of the text and graphics deemphasizes the Supreme brand, while the solid color backgrounds makes the text and graphics noticeable. As a result, the branding is understated, but also easily recognizable. It’s this sort of effortless style that draws many to Supreme t-shirts.
Supreme hats, aesthetically, offer greater variety than the brand’s t-shirts, but the understated yet recognizable designs persist. Most Supreme hats feature embroidered text on solid color backgrounds, but there are also some with designs that are more unusual. For example, Supreme’s black flag design includes high-contrast black-and-white American flags layered across the top and bill of the hat. Other hats are made from different materials as well, which have a distinct look (see the all-denim and corduroy hats).
Supreme sweatshirts comprise the brand’s most iconic and beloved designs. Bold “Supreme” text is creatively arranged and embroidered across the chest of each sweatshirt. Furthermore, the classic black, white, gray, and red color scheme of Supreme is used more consistently in the sweatshirts designs than any other Supreme clothing line. Perhaps this is because Supreme sweatshirts are worn overtop of other streetwear, including that of other brands. As outerwear, Supreme sweatshirts are like a stylish billboard for the brand.
Underwear & Socks
Supreme underwear and socks are made for those who trust in the quality of Supreme clothing, and want to replace their less comfortable underwear and socks from other brands. Many people, when buying other Supreme clothing will add Supreme underwear and socks to their order. They’re a great secondary purchase, since you can always use new socks and underwear.
Backpacks, duffle bags, and totes are the most popular types of bags that Supreme sells, although they also sell pouches and shoulder bags. These bags continue the iconic minimalist design and bold font choices of other Supreme products, but translate them to a new format. The result is something very different, but also very familiar. If you’re already a fan of Supreme clothing, their bags are definitely worth taking a look at.
Should You Buy Supreme Clothing?
If you’re a young adult looking for stylish, historic, and high-quality streetwear, Supreme clothing will satisfy you. Plus, if you’re at all interested in skate culture, or New York street culture, the brand should resonate with you even stronger than the average Supreme wearer.