Tokyo Milk perfume, also known as TokyoMilk Parfumarie Curiosite, is a niche women’s perfume brand with a unique aesthetic and affordable prices. It’s not as sophisticated as some luxury perfume brands, but Tokyo Milk’s quality and style make it highly competitive within its respective market. In other words, it’s not on the level of Boss or Tom Ford, but Tokyo Milk is a cut above most perfumes around its own price range.
Many perfume brands attempt to replicate the complex scents of designer-brands at a fraction of the price, and to most noses they succeed. To a more trained nose, however, designer-brand wannabes don’t hold up, which is why Tokyo Milk wisely avoids mimicry. Instead, Tokyo Milk perfume offers more eclectic and playful scents, such as with the “Let Them Eat Cake Parfum” or the “20,000 Flowers Under the Sea.”
Tokyo Milk’s unusual approach to perfume has garnered the brand positive attention from popular magazines like O, The Oprah Magazine, Lucky, and Marie Claire. Tokyo Milk perfume can be found in boutiques across the US, and at some major retailers like Urban Outfitters and Anthropologie.
What Makes Tokyo Milk Perfume Special?
It Looks Awesome
Tokyo Milk perfume stands out immediately for its appearance, which is unlike any other brand in the industry.
Perfume packaging is usually characterized by sleek, minimalist designs that give off a very serious and modern vibe. Tokyo Milk perfume packaging, on the other hand, is characterized by kitschy yet elegant designs that include such elements as painted flowers, newspaper cutouts, and hand-drawn skulls. Needless to say, Tokyo Milk perfume will stand out from other brands on your shelf.
Each Tokyo Milk perfume container is an art piece, and the artist is the brand’s creator: Margot Elena.
Margot Elena created Tokyo Milk in 2006 as a cosmetics company based out of Denver, CO. In addition to perfumes, Elena developed various lotions, shampoos, lip balms, and candles under the Tokyo Milk brand. However, it’s Elena’s perfumes that are responsible for Tokyo Milk’s niche popularity today.
Margot Elena’s personality exudes from every Tokyo Milk perfume. This is due to the fact that Elena plays a very direct role in designing each scent and its packaging. She doesn’t just throw money into the company and let her design team do all the work. Tokyo Milk’s unique fragrances are mixed and tested by Elena herself, and the acclaimed artwork on the perfume packaging is drawn by Elena too. Some of Tokyo Milk’s perfumes even contain personal messages from Elena, as well as music recommendations (a soundtrack for each scent).
Elena is an artist first and foremost, and it shows in her Tokyo Milk perfumes.
Everything is Done In-House
Elena isn’t the only one responsible for creating Tokyo Milk perfume, of course. She has a dedicated creative team supporting her from within the same building.
At the Tokyo Milk studio, all creative endeavors are handled in-house. This means that Elena and her team can pursue new ideas and take risks without answering to anyone who isn’t involved in their creative process. Designs are never outsourced to other companies, so anything you buy from Tokyo Milk is made by Elena and her team. It’s such a simple premise, but one that is often taken for granted, since most perfume companies follow traditional business practices.
When you are browsing shelves full of perfume, it can be easy to forget that people created the scent, the names, the designs on the packaging. One glance at Tokyo Milk perfume will make you acutely aware of the effort its creators poured into it. That’s the benefit of doing everything in-house. Larger, more expansive perfume companies tend to lack personality.
It is Very Affordable
There are many perfumes that cost about the same as Tokyo Milk, and that’s actually why Tokyo Milk is so competitive. None of the perfumes within its price range can compete with its quality, variety, or style.
Tokyo Milk sells different sizes of perfume, but their most popular is the 1 oz bottle for $36. Why? Because you can use a 1 oz bottle of perfume for about two months, which isn’t a huge time commitment if you’re eager to try other scents and want to get your money’s worth. Additionally, Tokyo Milk offers a sample set of their six most popular perfumes for $45. This is a good way to decide on a 1 oz bottle (or larger), although it doesn’t include some of the brand’s most exciting perfumes.
Considering the variety of scents Tokyo Milk offers, you’ll likely want to wear different perfumes on different occasions, which is why the 1 oz bottle is such a tantalizing option. You could have one 3 oz bottle of a perfume you really like, or you could have three 1 oz bottles to choose from as you desire. Have fun with it!
Is Tokyo Milk Perfume Cruelty Free?
It can be difficult to find cruelty-free perfume, since it is common practice for cosmetic companies to test their products on rats, mice, guinea pigs, and bunnies. Tokyo Milk at least claims that their perfumes are cruelty-free, however, they have not yet received approval from Leaping Bunny, the internationally recognized animal rights program. In other words, Tokyo Milk might be cruelty-free, but until they are certified by Leaping Bunny, they have no evidence to support their claim.
Should You Buy Tokyo Milk Perfume?
If you’re looking for well-made niche perfume with eye-catching artwork that comes from a passionate creator, all for an affordable price, then Tokyo Milk might just be your new favorite. If you are concerned about animal cruelty or are vegan though, you may want to look for Leaping Bunny-certified perfume brands.
Tokyo Milk is not a luxury perfume brand, and it isn’t trying to be. It occupies a market of niche perfume brands that offer a variety of scents at low prices. As a customer, you are encouraged to try a new fragrance every couple of months, rather than stick to just one for half a year. Overall, Tokyo Milk perfume is fun to use because of its variety of scents.
If you enjoy the smell of Tokyo Milk perfume, consider browsing their candles.